Sustainable Growth Through SEO
If you’ve seen my explainer video, you probably noticed that I say two things about sustainable growth through SEO.
#1: We help you with sustainable growth through great SEO and content writing.
#2: Sustainable organic growth is important because it helps us consistently get results over time. Slowly, but surely, organic growth allows us to get more visibility over time.
How SEO Helps To Reach Sustainable Growth
Why and how does SEO and content writing help us achieve sustainable growth? People do one of two things. They either proactively search for something online or they reactively see something when they're scrolling through social media. SEO and content writing counts deal with the people who are in a proactive space, who are searching for a solution to their problem.
Through doing SEO, we ensure that we rank higher and higher on Google. This means we are in the top one, two, or three positions and your name is in the top three positions on Google. What else does it mean? We're getting the majority of the eyes on us.
If we are writing good content, that answers people's questions and solves their issues, we're going to be rewarded by ranking higher on Google.
SEO Breakdown
Here’s a breakdown:
if were optimized on our website (which is on-page SEO) and if we're optimized off our website, which is making sure that we're getting links coming into our website, we do all the things that SEO should be doing.
We're gonna rank really high, which means that people, who are proactively looking for solutions for their problems and answers to their questions, are going to find you.
SEO Consistency
The key here is consistency. If you consistently chip away at this and start answering every single question, solve every single problem, and write content, you're doing all these good things. Slowly but surely they will improve your presence to the point where the product or service that you offer will reach more and more people.
In reality, there are hundreds of thousands of people out there that need you, but you're probably only seeing a few of them around you because you haven't put the effort in to grow.
Other Option: Radical Growth
What else should be considered outside of sustainable growth? Well, there's radical growth (faster ways of getting attention): we could pay to be in the top three positions. But this way we would be operating in the ad space above the organic search results, or, in some cases, down at the bottom of the search page as well. You surely can consider ads.
There are other methodologies we can go after as well. For example, email marketing or a broad social campaign.
Sustainable Growth: Conclusion
So there's a lot of things to consider when it comes to marketing, but sustainable growth is a really, really, really strong long-term strategy because:
we don't need to pay for it.
if you start consistently working on it for let’s say 2 or 3 years, even if you do nothing in your marketing, but build everything up, even if we allow ourselves to drop off for a week or a month, we're still going to have this position.
Whereas, if you choose the rapid growth, you may also face a rapid slow down:
if you stop your ads, you are gone completely.
if you stop your campaign, you're gone completely.
if you stop, your emails are gone completely.
But if you work on sustainable growth through SEO, you're always going to be there.
Ready to take these learnings and put them into action with your website?
Grab the SEO Checklist - our 8 step guide to optimise your SEO and start showing up on Google! 🎉