The blog
Field notes on AI search and ecommerce growth
Answer Engine Optimisation (AEO): The Definitive Guide For 2025
Search is shifting from blue links to direct answers from tools like ChatGPT, Google's AI Overviews and Perplexity. This guide explains what Answer Engine Optimisation is and how to get your business cited in AI answers.
Demystifying SEO Topic Clusters for Explosive Content Success
Topic clusters and pillar pages are two of the most useful tools in SEO, and they're simpler than they sound. Here's what they are, why they work, and how to build your own step by step.
Marketing Tips For Your Purpose-Driven Business
Purpose-driven brands weave their mission through everything they do. Here's what makes a brand purpose-driven, how cause marketing is different, and an eight-step guide to marketing your mission with confidence.
How To Build A Content Marketing Strategy For SEO
Content and SEO work best together. This guide breaks down what SEO content really is, the four pillars that matter, and a practical process for building a content marketing strategy that drives organic traffic.
How To Build a Digital Marketing Strategy That Will Help You Reach New Clients
A clear digital marketing strategy is how you reach new clients and grow with confidence. Here are the key channels worth knowing and a practical five-step framework for building your own.
Our time on K’gari (Fraser Island) and the Youth Tourism Conference
A trip across the Tasman to speak at the Australia and New Zealand Youth Tourism Conference, then onto the magic of K’gari with our friends at Drop Bear’s K’gari Adventures.
Backlinks: what are they, and why should you care?
Backlinks get talked about like some mystical SEO secret. Here’s a plain-English guide to what they are, why they matter, and how to earn good ones.
Optimising Google Maps in Auckland: how to reach new Kiwi clients
A practical guide for Auckland business owners on getting more out of your Google Business Profile, from claiming your listing to the advanced moves that help you stand out.
Increasing website traffic: how does SEO help?
What SEO traffic actually is, why it matters, and the techniques that turn higher visibility into real business growth, plus a few ways to grow traffic while you build.
Ethical SEO services: insights from a Kiwi search agency
Why we do search the ethical way, putting people, the planet and honest, white-hat practices at the centre of everything we build.
How to grow online: the three types of traffic
SEO gets a lot of the attention, but it's one of three ways to bring people to your store. Here's how organic, partner and paid traffic each play their part.
Eight reasons your online presence is falling flat
If future customers can't find you in Google or in AI answers, something in the fundamentals is off. Here are eight common reasons your online presence isn't pulling its weight.
Why ranking in Google's top three is everything
Clicks aren't shared evenly across the results page. Position one takes the lion's share, and it drops off fast from there. Here's what that means for your visibility.
Google Business Profile: the number one way to scale local traffic
Your Google Business Profile is one of the most underused, low-cost ways to pull local customers to your store. Here's how it works and how to get it firing.
Why building your customer avatars matters
Customer avatar, buyer persona, ideal customer profile, they all point to the same thing: knowing exactly who you're for. Get it right and every marketing decision gets easier.
Radical growth through consulting
Sustainable SEO is the slow, compounding engine. Consulting is what keeps you scanning for the faster wins alongside it, month by month and every 90 days.
Sustainable growth through SEO
SEO is a slow burn, and that's the point. Done consistently, it builds visibility that keeps working long after you've done the work, which is more than paid channels can say.
Seven reasons you're not growing online
You're trying plenty and still not seeing growth. Often it's not the tactics, it's things like doing everything yourself, working with the wrong provider, or misjudging what marketing really costs you.
Fundamental SEO rules: on-page and off-page
SEO can feel like wizardry, but it breaks down cleanly into two halves: what you do on your own pages, and what you do off them. Here's how both work.
The next 90 days: why 90-day worlds matter
Big goals get overwhelming and momentum fades. Breaking growth into 90-day cycles keeps you focused, and here's the exact SEO cycle we run with new clients.
Three fundamental principles for online growth
Reaching your audience can feel tricky, but it comes down to three principles: context over content, non-linear decision-making, and empathy above all.