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Our service

We install the system that makes AI recommend you.

A six-month AI transformation into ongoing fractional staffing. We come in and install the four pillars, then hand you a system your team runs, backed by ours.

The Transformation

We install and run the four pillars until you are the brand AI recommends.

6 monthsDone-for-youUnlimited strategy calls
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What we install
  • Four AI transformation pillars, built into your Shopify stack
  • Dedicated workspace with an AI insights layer
  • Done-for-you technical implementation
  • Content, authority and reputation systems
  • Weekly share-of-voice and citation tracking
  • Unlimited 1:1 strategy calls
Outcomes
  • You become the brand AI recommends
  • Organic revenue grows while paid dependency falls
  • The whole system is yours to keep

Fractional Staffing

Your fractional AI search team on tap, once the transformation is done.

RollingYou own itOn call
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What we install
  • You own the system and the IP
  • A fractional AI search team on a rolling basis
  • Ongoing measurement and optimisation
  • Live agents updated as the models change
  • Priority support whenever you need us
Outcomes
  • Compounding visibility you control
  • In-house capability, backed by our team
  • You run it, we've got your back

What we install for you

Four pillars that make AI trust your brand

01

Technical foundations

A Shopify store AI crawlers can read perfectly.

  • AI crawler access: a robots.txt that lets AI in, since most stores block it by accident
  • Product schema and GTINs
  • Merchant feed hygiene
  • Speed
  • Clean architecture
  • llms.txt

Sequential heading structures correlate with 2.8x higher AI citation likelihood.AirOps research

02

Content that answers

The questions your buyers ask, answered better than anyone in your category.

  • Prompt and keyword research mapped to real buyer questions
  • PDP and collection copy AI can quote
  • Question-led editorial
  • A monthly refresh cadence

Pages not updated quarterly are more than 3x as likely to lose AI citations.AirOps research

03

Authority and reputation

The citations, reviews and mentions that teach AI you're the safe recommendation.

  • Placements in the publications AI already cites
  • Review and reputation signals
  • Reddit and YouTube presence
  • Digital PR

85% of brand mentions in AI answers come from external domains.AirOps research

Offsite citations · your category Sample data
Source AI citesCited by AIYou referencedDomain authority
Wirecutter Yes Yes 92
Reddit r/ecommerce Yes Not yet 91
Best Products Yes Yes 84
Category roundup blogs Yes Not yet 71
YouTube reviews Yes Not yet 100
04

Measurement and rhythm

We track your share of AI answers weekly and compound the wins.

  • Weekly share-of-voice and citation tracking across ChatGPT, Claude, Perplexity and Google AI
  • Competitor benchmarking
  • Monthly strategy rhythm

Brands earning both a mention and a citation are 40% more likely to resurface in AI answers.AirOps research

KR Kōwhai Run Co.
OverviewVisibilityCitationsSentiment
Sample data
Mention rate15.3%▲ 2.3%
Share of voice46.3%▲ 2.9%
Citation rate4.0%▼ 1.4%
Avg. position1.4▲ 0.1
Mention rate by platform
ChatGPT19.6%
Gemini18.7%
Perplexity8%
Google AI4.2%
Mention rate by competitor
1Alpine Thread Co.16.3%+1.6%
2Kōwhai Run Co.You15.3%+2.3%
3Summit Wool Supply7.3%+0.9%
4TrailBase Outfitters4.9%+0.8%

Proof, stacked

This is what compounding looks like.

Real results from our clients, and from the AirOps platform we build on.

42x return on SEO investment
Eftpos Now Team Empathy client
20x organic traffic growth on Shopify
Wyndly AirOps customer story
+411% search traffic in the first 6 months
Pink Bins Team Empathy client
+13% PDP conversion, tested on 2,500 products
Go! Retail Group AirOps customer story
7x AI search citations
Carta AirOps customer story
340x monthly return on investment
Fulton Swim School Team Empathy client
+500% AI-attributed signups
Webflow AirOps customer story
70% of bookings now direct, up from 45%
Drop Bear's K'gari Adventures Team Empathy client

Questions, answered

We've been burned by SEO agencies before. How is this different?

Most agencies are still running the 2018 playbook. We install AI search infrastructure: the four pillars, built into your stack, with the skills and workflows yours to keep. You're buying a system, not a vendor.

How long until we see results?

Foundation improvements land in weeks. AI visibility compounds at 60 to 90 days and keeps building from there. If you need results in 30 days, use paid ads. This is the channel you build so you need them less.

Is this instead of paid ads, or on top?

On top. We don't touch your paid accounts. This builds the second, compounding channel so your blended CAC falls over time.

How does this work for AI search specifically, not just Google?

Schema and structured data, answer-shaped content for ChatGPT, Claude and Perplexity, crawler access most stores accidentally block, and the third-party authority signals models trust.

How much does it cost?

The diagnostic is free: 45 minutes on your real data, no pitch. Pricing depends on your stage, your infrastructure and your category, so the diagnostic is what turns it into a real number.

Will this work for our category?

The signals AI rewards are universal. The variable is untapped demand in your category, and modelling that is exactly what the diagnostic does.

Who do you work with?

Shopify brands doing $1M+ a year. Our sweet spot is $5M to $30M, where search and AI visibility move revenue fastest.

Do we keep the system?

Yes. We install it into your stack and your team runs it, with our live agents updated as the models change.

Ready to be the brand AI recommends?

For Shopify brands doing $1M+ ready to install AI search infrastructure.

Book a diagnostic