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Case study

2G Interiors

In just three months, we helped 2G Interiors nearly triple their lead volume through Google Maps optimisation, generating around 39 Google leads and a quoted-work ROI of over 1,800%.

2G Interiors
~39
Estimated Google leads (~3 per week)
+1,802%
Quoted work ROI
+465%
Converted work ROI
3 months
Time to nearly triple lead volume
2G Interiors' visibility improvement on Google over 3 months

2G Interiors' visibility improvement on Google over 3 months.

🔎 Client snapshot

Business name: 2G Interiors. Industry: painting, decorating and plastering. Location: Christchurch, New Zealand. Start date with Team Empathy: 24 June 2025.

🗣 What the client says

Brendan Benjamin, 2G Interiors

🛠 Our local SEO strategy

We rolled out a tailored Google Maps Package focused on building visibility and turning it into real leads. That included regular Google Business Profile posts and Q&As, plus media and video uploads to showcase their services.

We also managed review replies and client reputation, built citations for stronger local authority, and kept up consistent reporting and lead tracking.

On top of that, we provided ongoing reminders and support for review collection, so the momentum kept building.

📊 The results (Mar to Jun 2025 vs Jun to Sept 2025)

After helping the team reinstate their Google Business Profile, we officially started work on the profile on 24 June 2025.

2G Interiors' Google Maps engagement over 3 months

2G Interiors' Google Maps engagement over 3 months.

💰 ROI snapshot

Over three months, the measurable outcomes were strong. 2G Interiors saw an estimated 39 Google leads, around 3 per week.

Their quoted work ROI came in at over 1,800% (+1,802%), and their converted work ROI at +465%.

✨ Bonus wins

We uploaded 48 new photos and videos to their Google Business Profile and YouTube channel, giving visual engagement a real lift, and replied to 22 customer reviews to build credibility and activity.

We also published 13 Q&As answering common customer queries and shared 19 Google Business Profile posts highlighting services, updates and seasonal offers.

💖 The Team Empathy difference, why we're loved

We put client experience and transparency first. We keep you updated on your results regularly and offer strategic marketing advice for the bigger picture of your business, and we're fully open about our process, giving you access to live results every month.

We're committed to the relationship, and we operate from a place of core values, which is why we engage so much. Your mission is our mission, so you can rest easy knowing we're here when you need us.

We're results-focused and committed to the short, medium and long-term growth of your business. We know what works, and you can trust us to build it out for you with the specifics of your situation front of mind. Our goal is to build the infrastructure your business needs for sustainable growth, and you own it.

Visit 2G Interiors to see them in action.

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