SEO Case Study - Growth Maintenance Tree, Hedge, and Garden
Growth Maintenance's visibility on Google over 12 months.
Client Snapshot
Business name: Growth Maintenance. Industry: tree, hedge and garden services. Location: Auckland, New Zealand. Start date with Team Empathy: June 2024.
The Challenge
When Growth Maintenance joined Team Empathy, their Google presence was almost invisible. They had very few ranking keywords, barely any traffic from organic search, and no clear way to track or measure the leads coming in from Google.
They needed to build visibility fast and put a reliable system in place to turn search traffic into real jobs and revenue.
Our SEO Strategy
We rebuilt their website, then rolled out an SEO Care Package focused on it.
In January 2025 we brought in Google Maps optimisation. Our strategy centres on three key areas.
Keyword and visibility growth, targeting local, high-intent search terms.
Google Maps optimisation, boosting rankings for competitive service keywords in their local area.
A lead tracking system, a simple, centralised process to capture and measure enquiries so there's clear ROI visibility.
The SEO Results (June 2024 to August 2025)
Total keywords in the top 100 Google rankings grew from 70 to 205, up 193%. Page 1 keywords jumped from 1 to 22, up 2,100%. Organic traffic climbed from 24 monthly visitors in June 2024 to 172 in August 2025, up 617%.
With no tracking in place before, the picture from April to August 2025 is telling: 88 Google leads, 23 jobs won, and a 66% ROI from Google.
Google Maps Growth (Last 12 Months vs 12 Months Prior)
Growth Maintenance's Google Maps presence also surged once we added a Google Business Profile strategy, driving more local visibility and direct interactions from customers.
Growth Maintenance's visibility on Google over 12 months.
Growth Maintenance's Google Maps engagement over 12 months.
Beyond the Numbers
A simple tracking system now shows a clear line from search to lead to booked job.
There's a long-term growth engine in place to power steady enquiries and higher-value jobs.
Projections point to $50K+ in SEO-driven revenue by March 2026, giving the business room to reinvest in new initiatives for the local community.
Client Testimonial
"Since partnering with Team Empathy, we have seen a huge shift in our online presence. We went from barely being found to now ranking on page 1 for over 20 keywords, and in just a few months we booked more than $30K in jobs directly from Google leads. Team Empathy are more than just marketers, they are a key player in my mission to establish a serious market presence and bring my work to the wider community. They make it simple, no fluff or jargon, just real results and genuine support. It feels like they are part of our team."
Mike Power, Owner, Growth Maintenance
The Team Empathy Difference - Why We're Loved
We prioritise client experience and transparency. We keep you regularly updated on your results and give you strategic marketing advice for the bigger picture of your business. We're fully open about our process and give you access to live results every month.
We're committed to the relationship, and we operate from a place of core values, which is why we engage so much. Your mission is our mission, and you can rest easy knowing we're here when you need us.
We're results-focused, committed to the short, medium and long term growth of your business. We know what works, and you can trust us to build it out for you with the specifics of your situation front of mind. Our goal is to build the infrastructure you ultimately own into your business, the infrastructure we know you need for sustainable growth.