Auckland SEO Company

So the two of us created the business and ran it. That business originally started as an SEO company. We literally did SEO for businesses in Auckland, and we spent a huge amount of time just doing SEO.

When we learned about HubSpot and then our marketing, it gave us a great opportunity to improve all the things that we did. So we started doing email marketing, Facebook ads, all the bits and pieces, but it came back to SEO for me. When we sold that company, I created Team Empathy as a way of helping seven figure or high six figure businesses in Auckland to improve their websites so they appear on the first page of Google and in most instances - in the top three of Google. 

Today, I just want to talk about SEO in Auckland,and what are some of the best ways to rank in Auckland for SEO, no matter what business you're a part of.

Example: Fulton Swim School

So for example, one of my clients, Fulton Swim School: if we type in “swimming lessons Auckland”, we've got a volume of about 319, we've got a few things here:

• we’ve got the ad space, 

• we've got the map pack, 

• we've got the organic results. 

Paid advertising

First - we've got an ad up and running - fantastic.

So, if you're looking to rank for services in Auckland, having ads is always a good first step, especially if you want immediate leads, because it puts you right in front of the people that you are trying to reach.

Of course, you need to make sure you reach them with the right writing and the right descriptions. Also, when you get into your website, you need to be able to convert them as well.

SEO in Auckland

But today we're talking about SEO in Auckland and how to do well with SEO. 

So from an SEO perspective, there are two things we want to think about:

1. There is the map pack, which is the first three results on the top. It's called the map pack or the three pack because there are three of them.

2. Then there is the organic Google results down here, the organic results. I want to cover off the map pack fist.

This is really important - do you know why? They've got a 4.6-star review from 55 ratings compared to a 4.8 from nine and a 4.7 from 16. So you'd look at this and you'd be pretty confident across any of these.

But if I had to pick one, I'd suggest going with the one that has more people, because it's got higher social proof and I'd probably choose something that's close to me.

Google Business Profile

Optimizing your Google Business Profile (GBP) is a really powerful local SEO tool to get yourself ranking in Auckland for SEO, because it literally puts you on the map.

The act of just setting up your Google Business Profile literally creates your existence in Auckland. Make sure you set up:

• Business name

• Address

• Service areas

• GBP categories

• Location

And once you've got those down, it's going to literally just make you appear exactly on the top. You can get your Google Business Profile page optimised and there are a few more things that you can do here to make it optimised. It's really, really, really going to help your Auckland SEO.

I've got a little checklist and if you haven't already grabbed this, this will get you up and running for SEO Auckland.

SEO Auckland Example: Skip Bin Hire

Next, we've got skip bin hire. So another one of my clients, Pink Bins ranks, #1 on Google and it’s fantastic. They're number one on the organic results, which is getting a thousand clicks just in one month. That means on average, they're getting about 730.

That's the right number: their traffic per month, the first three results on Google get about 70% of all the traffic and the top position gets about 40 to 50% if I remember correctly.

So just from being here, you're getting like 500 plus searches per month. That's insane for Pink Bins. They also appear on the map on the top of the search results page with 90 reviews at a 4.9-star rating compared to the other ones.

So it's just a no-brainer, right? If you see a GBP account with tons of good reviews, you would want to work with them because they've got amazing reviews, they're at the top, they look great, right?

Then you click through, you see the amazing website and you go, wow, this is so easy to work with, that's so cool. 

Talking about your website at the first glance, you do need a bit of follow-through here as well, making sure that you are helping people with that.

SEO Auckland Example: Water Delivery

Next up, we've got water delivery Auckland and again, 260 searches per month. On the top of the search page, we can see 16 five-star reviews ranking. So they’re doing pretty well and it's showing up there amazingly as well.

Explaining all this, I just want to show you that to rank for local SEO or to rank for SEO in New Zealand, to rank for SEO in Auckland, or anywhere else you would like to rank, you need to set your Google Business Profile account.

That's the way you're going to get your best rankings up on the search page as well. 

This page is here to show you that I work with lots of companies, which benefit from working with me because we've got a really powerful strategy for working and open, which is awesome.

SEO Auckland Example: Car Detailing

Moving on to another client of ours, Auto and Marine Detailing: we've got 27 reviews here, which is incredible. Again, if you're searching for ‘car detailing in Auckland’, which gets 490 searches per month, boom, you're going to choose A&M because it just looked so good up there on the search page.

So the map pack in itself is such a huge ranking to help you increase your rankings. 

If you’d like to either optimize your GBP yourself or to see my work in more detail, you can download this checklist because it's going to show you exactly how to do each of the things that I've done. 

If you're looking to see if me and Team Empathy are the right fit to help you out, then you can check out the beforementioned checklist from that perspective as well.

Like I mentioned before, I scaled a business from 2015 to 2019, a big inbound marketing agency, and now created this little baby here, 

Team Empathy. That’s one of the reasons why I can actually go deep and help clients do some meaningful work. That's my vibe. So I'm a very empathetic, open, and honest person. If you'd ever like to chat, ask questions, ask for some help - I am here for you. I love helping people and different businesses all throughout New Zealand.

Avatar creation

Avatar creation is actually a really important part of SEO, as well as your general marketing strategy. An avatar is your fictitious representation of an ideal client. So if you know exactly who your person is, this is rule number one of marketing. By the way, there are five rules of marketing and the first one is to know your audience, know your customer. We use avatar creation as a way of doing this.

If you know exactly who you are going after, it makes everything so much easier because, from an SEO perspective, you'll know exactly what keywords to target, right? “Swimming lessons Auckland”, “skip bin hire Auckland”, or anything else right? Or if you're looking for an SEO company to help you out, you're probably going to search for “search engine optimization Auckland”, “SEO agency Auckland”, “SEO company Auckland”, “SEO New Zealand”, or “SEO company New Zealand”.

So you need to know what your people are going to be searching for because SEO is all about answering people's questions and solving their problems. And if you can do that, you're winning. I won't go into more detail here. You can check it with a gap keyword and competitive research as a really important part of SEO.

KW Research & Competitor Analysis

You need to know exactly what the top keywords are for your business, and you need to know what your competitors are ranking for and how they rank for those keywords as well.

Are they writing content? Are they creating infographics? Are they doing random strategies? We don't know, but we want to know what they're doing from a keyword perspective because that's going to give us clarity on what's going on-page SEO fixes.

Website Optimization

If you want to rank really well in Auckland for your company, you need to make sure that your website is optimized for people looking for your services and do that specifically, if they're looking for something in Auckland. You'll probably see on my website, I have some specific pages that talk to people searching for “SEO in Auckland”. 

So if you're serving someone in a specific region, you probably want to have a page on your website dedicated to that area as well, right?

So on my website, I have a page for Wellington as well as a page for Auckland and I put lots of content on these pages, just like this one.

So I can be talking about those things, which means from an on-page perspective, Google goes “okay, great, this page is about serving people”. Therefore we'll make this rank for that keyword in general.

Optimizing Single Pages

For ranking in SEO, you want to make sure all your pages are optimized.

So every single page should have a single purpose. We are talking about some topic or thing, and you should optimize your meta title description, and alt tags accordingly. Also, make sure you've got the right keyword and content density achieved, and make sure all your images have the right keywords as well.

If you’re looking for more information, again, click that link below, but it's just going to show you how important it is for every single page to be optimized as well.

Website Vitals

We need to make sure every page on our website is high speed and that the core vitals are up to speed. It basically means you need your website to be responsive and user-friendly and if it's not, you're going to suffer from an SEO perspective.

Backlinks

In order to achieve amazing SEO results, you need to have backlinks. Backlinks are other websites’ links to you.

You need to get lots of links from high authority websites, so not new or spammy websites, but websites that have been around for a while and have the right context. 

A really good way to get some initial backlinks, if you don't have any, is to actually just go and get some directory links like Hotfrog and other New Zealand directories. They're highly trusted websites that have been around for a long time and do good work. You can just list your company on there and that listing will give you a link to your website which is going to be your backlink, right?

On average, an Auckland SEO agency should do about 20 to 30 up to 60 backlinks per month. But the most important thing here is the consistency of this number, meaning you build backlinks EVERY month.

At the end, it really just depends on how much traffic you have coming into your website or what the total perceivable traffic could be, and how far behind of your competitors you are. Then you'll make a decision on how deeply do you actually push those backlinks.

Content Plan

Another thing you should create is a content plan and an idea plan. This is pretty simple: you need to understand your content holistically. What are all the topics you want to talk about from the perspective of what are your people searching for?

Again, if you want to be ranking on Google in Auckland, you need to understand the intent of your customers. Hence the avatar.

You need to understand the problems they have, and you need to be able to solve them.

You can do that a lot of content by filming videos, writing articles, and actually doing the things that help them move forward to wherever you need to be. Every, every customer of yours is on a journey and our job is to help them, no matter what step they're at, and move them forward to a place where they can be happier.

So it's all about going deep into building a content plan. 

90-Day Plan

90-day plan is all about your mentality as a business and about being consistent with your marketing: so you stay at the top of the search results page on Google in Auckland. 90 days is this period where we generally tend to spend a lot of time.

If we try to focus on a project for more than 90 days, we might fall over. If we do it a little bit less, that's actually okay.

But 90 days tends to be the number where we can focus on something quite specifically for a longer amount of time.

So we want to make sure that every project that we've got in our mind from a marketing perspective or anything we want to do here, fits our 90-day plan.

Team Empathy: Auckland SEO Company

So that is part of the way that we do work here at Team Empathy. This is actually part of our essential fundamentals package for SEO.

It's our grand package and we do all of these things in the checklist for you, if you would like us to come on board and help you.

But again, the purpose of this page is to show you how SEO works in Auckland, across all these different categories, and the way in which we got our clients to rank so high.

So if you're looking for an Auckland SEO agency to help you out with your SEO in Auckland, I’ve been in this space for a long time.

I absolutely love the work that I do, I love working with people and talking to people. So one of the key benefits you get, compared to other  SEO agencies in Auckland is that you get a lot of me-time.

I actually really care about the people I work with and I spend time with them: i’’s all about connections for me.

SEO Auckland: process

I don't just do SEO as an automated report. I actually do follow-ups every single month: I showcase your SEO results to you and I actually use my experience as an agency owner to say ‘Hey, these are some next steps that you should be taking”.

So if you're keen on some results and want to be ranking as well as my other clients, if you're keen on an awesome relationship, if you'd love someone to take care of you, then we are definitely an SEO agency for you.

I sometimes hesitate to use the words “SEO agency” or “SEO company”, because we're actually just a small group of people that love helping businesses grow.

If you’re looking to hire an SEO company Auckland for your SEO in New Zealand - I’d love to and I really can help you.

If you have any other questions, feel free to shout out at any time: you can email me - I’d love that!

If you downloaded some of my content like this checklist, that means you go into an email list, which means you want to get a whole bunch of awesome value and we can continue to take care of you.