Wellington SEO Company

We can all agree on that. There is a specific type of SEO called local SEO, which is the map pack on the top of your search results page.

If you're a hairdresser, if you're a swim school, if you're a plumber, if you're a dog walker, or if you’re any other business operating in a specific location, you need to rank on this map. This way you’ll show up. 

Your business name and reviews will show up on the top of the Google page. What do you check when choosing some local services? REVIEWS, right? And you can have it all there in the map pack. This is what you need. 

3 SEO Levers

When I do SEO, there are three key levers that I consider to be the unlocking mechanisms that will pretty much guarantee you first-page results on Google. They will 100% get your first page results of Google. Moreover, they will most likely get you to the top three, which is the most important thing that you can be doing because the top three results in Google get 75% of all the clicks.

Google Business Profile

So the first key growth lever is Google Business Profile. If you do not have one of these beautiful things, just type in “Google Business Profile”, create a Google Business Profile location, and optimise it.

I've got a useful guide to optimising your Google Business Profile you could check out. Essentially you need to come in here and optimise everything:

• You need a geo-tag and keyword-tag all your photos.

• You need to optimise all your location names and your titles.

You need to do all kinds of similar optimisation things, but that's what you need to be ranking in Wellington. If you're looking for an SEO, if you're looking to rank well through SEO and through Google, you need to make sure you've got a good business plan sorted.

Website optimisation

Number two: you need to make sure that your website is optimised. This is the key growth lever number two, which will basically guarantee you some amazing results in Wellington, you only need to optimise your website.

So what you do here: you find every single page on your website, all the keywords that you're trying to rank for, and you make sure that your meta titles, your meta descriptions, your headers and your pieces of content are all optimised and match up. Essentially, once you've got the right titles, headers, descriptions, and everything links up, Google can crawl your website, understanding exactly what's going on, and then rank you accordingly.

Once your website is optimised, once it is up to speed and once all your errors are gone, you have this beautiful, clean slate that Google can start ranking better.

As a trustworthy Wellington SEO agency, we will help you rank for all those KWs related to your niche. But first thing - you need to have a page that clearly explains all of those KWs, where to use them and how many times to insert them. And as an SEO agency in Wellington, we’re happy to create such documents for our clients in Wellington. That's a key lever number two.

Content and backlink plan

Your third key lever is creating a content and backlink plan and implementing it.

So every great website that is doing really well on search engines also has a good content and backlink portfolio. And if they don't, it's because they've got a really good local SEO presence, and there's not enough competition to drive that need up.

But as we get more and more competitive, for example into consulting, construction, and other larger niches, seven and eight-figure business spaces, you need to have a consistent content and backlink plan to make sure you rank on the first page of Google, especially if you're looking to rank in your local area like Wellington.

So as you build a content strategy document, you break down three major topics that your business solves, and you talk about those topics on a regular basis. Simple as that. Again, I've got a content marketing guide if we need to get stuck into this and there I explain how we build out proper content. But at the end of the day, you create all your content plans and you get stuck into that.

You also have to build a backlink plan and optimise it as well. A good backlink plan has about 20 to 30 backlinks per month from a range of different authority websites. In case you’re not really sure what backlinks are, they are just links from other websites to yours. So many different websites linking to yours is basically social proof: it shows Google that you are trustworthy because more people are linking to you and it signals Google that your content is of good quality and relevant.

As an SEO agency in Wellington, we can actually go and build links. This is the main activity for SEO. We go and build links that point to your website from a variety of different websites, using a variety of different types of backlinks and different anchor texts, which is the text that's in the hyperlink that goes to your website.

So you need to make sure those are all working fine and you need to make sure you're consistent. That's the most important thing. It's not so much about the number. It’s important we do about 20 to 30 per month, but it's mainly about being consistent.

So that will get you great results for SEO in Wellington. Full-stop.

Rewind: website SEO Wellington

Basically, optimise your Google Business Profile optimise your website, optimise your content, and your backlink strategy. You will have no problem ranking for whatever service you have in Wellington. If you need help our team here at Team Empathy serves Wellington and we would love to help you.

We can provide DIY tips as well. We've got an SEO checklist that you can check out - it will teach you the eight essential steps you need to take to make sure that you're ranking great in Wellington. You can go ahead and grab that right now and get stuck in. And I will also send you emails on a regular basis, giving you many useful tips.

Before starting Team Empathy and becoming a Wellington SEO specialist, I was running my own digital marketing agency. I've been in the space for about six years now. So I have a lot of experience in digital marketing and SEO, and I would be more than happy to give you some advice.

Care Packages

If you would like to work with us, we have this system called care packages. A care package is a simple subscription. Most SEO companies in Wellington get you to sign up for 6 or 12 month contracts. Here at Team Empathy, we have a simple subscription service. You can leave at any time.

Yes, your results take time, but we would rather honor our relationship with you and make sure we're showing up to you every single month in a way that makes you love us. We do that by filming videos like the one on the top of this page. I walk you through your project and I show you what works and what doesn’t, we talk about the backlinks we've created. We also talk about what we've done and about any areas that we're working on.

I also use my growth marketing experience to give you advice around your marketing holistically: how you show up to the world, how you show up online, and what are you doing to connect with people. Are you doing your email marketing and social posting? I cover all these different things as well. We go above and beyond to actually make sure that you're doing everything you need. We would love to help you. If you're a Wellington company looking to improve your presence locally, or even nationally, we can come in and for sure we can help. So let me know if that works for you and if you would like some help. Here’s the checklist. I have an SEO e-book for $5. I have an SEO master class where I just uncovered everything about what we do as well.

If you would like some paid help, we can come on board with a simple subscription. We can fast track your SEO results and get you up and going really quickly or I can come in and provide business coaching. There’s absolutely no reason why you shouldn't get in touch about SEO in Wellington. If it's an app, free or paid, or if it’s a business in Wellington, we are here to help.

Speak to you soon!