SEO Services Wellington

Google Business Profile

When looking at the Google search results pages, you'll notice the Google Business Profile results on the top - the map pack of 3. If you had to choose between them, which would you choose? I would probably choose the one with the coolest name and the most good reviews. 

Why do they rank really well? It's because they have heaps of reviews and it's because we're searching in Wellington. And usually, when we search within the city, everything is quite close to each other, so the ones with the best reviews are popping up. 

If you want to rank locally in Wellington, and if you're looking for SEO services to help you do that, you need to be speaking to someone who knows how to optimise a Google Business Profile. We could be doing things that actually help these businesses rank even better. I would always make sure I add more than just the name of my business - location and one or two service categories can also be fit into your Google Business Profile name. This way you’d come up even if you didn't have a million reviews.

Let's say you're trying to compete with one of your competitors, right? You have a hairdressing thing,  a landscaping business, a plumbing business, a building business, a construction business, a consulting business, anything in Wellington. When you search for any of these, results are going to pop up and you need to be the one that pops up on the top in the map pack. How do you do that? You optimise your Google Business Profile and you get lots of reviews. This is the first key growth lever and if you do this, you will get guaranteed first page results. 

I've also got examples of one of my clients: skip bin hire Auckland. This is a recycling company - Pink Bins in Auckland: thousands of searches a month and Pink Bins are number one in the map pack and number two in the organic results. This is my client. 

How do others achieve that?

They probably optimise their Google Business Profile. If you do not have a Google Business Profile, just type it in, create your account and get those loaded up. When you've got one, you need to optimise all of it. You need to say:

• who you are

• what you do

• where you do that.

You also need to make sure your primary category is set, because Google will take that primary category and say “this is who you are”, and it will rank you for that thing.

The rest of the optimisation is filling in information. We need to make sure we put in our service areas, our time, what we do. We also need to add products and prices, even if the price ranges. We also need to geo-tag and keyword-tag photos of our services, cause Google crawls us and understands what you do. There's a tool I use called GeoSetter. If you want to check that out, that's going to be really, really beneficial for helping you rank in your local area.

There's a whole bunch of other things for Google Business Profile. I have a video that you can check out on Google Business Profile, that goes into detail for all these things, but that is the first key lever. Once you unlock it, you'll be ranking in Wellington for the things that you want to be ranking for. So again, if you're searching for SEO services Wellington, find someone who can help you with your Google Business Profile. Your SEO providers should do this for you. 

On-page SEO

The second key lever for your online growth is on-page SEO. It's website optimisation. Your website needs to be optimised for SEO, which means when Google crawls your website, it can read your meta titles, your descriptions, your header tags. It can read through the content on your website and understand the keywords that you're trying to target on each page. So Google is literally an automated machine, right? It goes through and tries its best to understand what you're trying to communicate and rank for. And then we'll help you rank for that. If you're genuinely providing good context and content for people who need help solving a certain issue in Wellington.

So key growth lever number two: optimise your website. You need to go through every single page and optimise your title, your description, your header, make sure you have enough content on each page, and make sure you use the keywords you want to rank for without just stuffing them, but talking organically in a way that actually helps people, and just making sure you reference these words. You need to make sure that images are optimised on every page, meaning their alt texts actually say what it is, so people who need reading assistance or Google, which crawls your page, can actually read that and understand exactly what that is.

Then you obviously need to go through and fix all your speed issues or any website errors and stuff like that.

So key growth lever number two: sorting out your website, your speed, and all your errors will unlock growth for you, because Google will notice that your website is well optimised, technically clean, and clearly explains things to people. This means that it should be ranked higher and help people. 

Content & Backlink Plan + Implementation Strategy

Key growth lever number three: content and backlink plan and implementation strategy.

You need to take all the keywords that you want to rank for and break them into topic clusters, each talking about a specific thing that you do, e.g. hair salon, hair stylists, recycling, rubbish, etc. You need to know what topics you want to talk about, link those in with all your keywords, and genuinely write stuff that people either have questions or problems about. So all your content should be solving a problem or answering a question. 

We create a topic cluster document for our clients. So you need to start that content planning, match that up against, and you need to roll it out.

While you're doing that, you also need to create a backlink strategy. A good white hat SEO agency will probably create 20 to 30 backlinks for you per month or more if you really need a lot more. The key here is to be consistent with the range of different types of backlinks and the range of different types of websites and their domain authority. 

A backlink is another website that links to you. You need to have lots of different types of websites with a high trust linking to you and you need someone who's going to do that consistently. Most SEO agencies don't really show these backlinks because this is their special IP. I like to keep it very transparent and share all of it with you. And you need to make sure that someone who is doing SEO for you is solving this for you as well. 

SEO Services Wellington

So if you want to get ranking in Wellington, if you're looking for SEO services for your niche, for your industry, for your product, and for your service, you need to make sure you find an SEO agency that can solve your Google Business Profile, optimise your website optimisation, create a content plan and backlink strategy, and implement them. You need to create the content or they need to, but it needs to happen. And that will get you on the first page guaranteed easily to get the top three, um, that just doing those three things and implementing them will probably get you to the top three as well.

So you need to make sure that you're doing all these things. There's a lot of things you should ask and there’s a lot of things that go into SEO as well.

If you'd like to see a bit more of a detailed list, you can download my free SEO checklist, which is at the bottom of this page, and you'll get a checklist on how to actually implement all these things. The three key growth leavers are included in this alongside a couple of other things. If you want to start ranking for SEO, if you want to start ranking for your service in Wellington, then you're looking for SEO help: have a look through this checklist and make sure the three key levers are covered.

Once it’s done, you're basically sorted.

If you'd like, have a chat with me and see if we can help you out, I’d absolutely love to.

Our key differences are that we go above and beyond. As you've probably seen, I'm very transparent. Every month I send a video report, mostly SEO agencies, just an automated report made with a few lines of commentary.

I will send you a video report every single month and I will walk you through what's happening. I'll explain what we're doing. I've already sold a digital agency in the past and now I'm running Team Empathy. I actually give you credible marketing advice on a monthly basis as well. I come in and I talk about your social, your social posting, your email marketing, your greater growth marketing strategy, and how we can implement this to help your business.

So you get coaching from me as well. I also genuinely care about you. I sold my last business to create Team Empathy, so I could work with businesses that I enjoy working with and generally help them. If you'd like someone who genuinely cares and who you can trust - come and have a chat with me. 

SEO Subscriptions 

We operate on a monthly subscription basis. Most SEO agencies lock you in for six or 12 months because that's when the results are seen, which is true. But even though that's the case, we have a simple subscription. We can pretty much showcase results within the first month or two. That's not the reason you should stay on board. The reason you should stay on board is that you've got a long-term plan and you're committed to implementing it.

If you are unhappy, you should be able to leave. So we have that subscription model: you are free to come and free to leave at any time.

If you're looking for some SEO services in Wellington, I can 1000% help and I'd love to chat. Speak to you soon!