How To Build a Digital Marketing Strategy That Will Help You Reach New Clients
Get ready to supercharge your business in the digital realm! 🥰
In this blog, we are diving headfirst into the exhilarating world of digital marketing and why having a digital marketing strategy is a game-changer to reach new clients. We'll be taking a thrilling ride through the key channels that can turbo-boost your marketing efforts.
Whether you're a seasoned marketer aiming for the stars, or an ambitious business owner ready to rock the online world, this guide is your ticket to the big leagues in today's dynamic digital landscape. Strap in and let's rocket to success!
💭 What is a digital marketing strategy and why do you need it?
A digital marketing strategy is your secret weapon to catapult your business into the limelight! 🚀 It's a game plan that uses the power of the internet to broadcast your brand to a global audience, supercharging your digital presence.
If you're a marketer with ambitions of skyrocketing brand growth and sales, you need a robust digital marketing strategy in your arsenal. This strategy cleverly weaves together a diverse range of online channels and tools, like social media and paid ads, to craft dynamic action plans that turbocharge your marketing efforts and elevate customer experiences.
To conquer the fierce competition in today's markets, you've got to keep your game on point at all times! The digital marketing revolution is here, and it's taking the world by storm! Top dogs in the industry are catching on, comparing the supercharged benefits of online marketing with traditional—and now almost vintage—platforms like radio, newspapers, and TV.
And the grand prize for going digital? You're stepping onto the global stage, baby! By keeping your workflow slick and streamlined, you're all set to attract and convert customers from every corner of the world!
🎯 What are digital marketing strategies you can use for your business?
To give your brand that competitive edge and win over your target audience, consider these heavy-hitting digital marketing channels:
Search engine optimisation (our forté here at Team Empathy): Your ticket to top-of-the-Google-rank glory.
Pay per click marketing (like Google Ads): Quick wins for your brand.
Content marketing: Engage, educate and entertain your audience.
Social media marketing: Connect, converse and convert.
Email marketing: Personalised marketing to your inbox.
Influencer marketing: Leverage the power of brand ambassadors and social media stars.
Video advertising: Engage senses for memorable marketing.
Public relations: Ace your brand’s reputation.
Mastering these digital marketing strategies will set your business on the path to gaining more new clients.
🪜What are the steps to building a digital marketing strategy?
Below are 5 steps you can follow to build a powerful digital marketing strategy of your own.
Branding
Showcasing your brand across multiple platforms like social media, websites, and email is a power move in the digital marketing arena!
But hold on: keeping your brand's look and feel consistent across these platforms is equally vital! Why? Because it helps your audience recognise your company and its products in the blink of an eye!
Imagine having a brand that looks different on every platform - it's a recipe for chaos! Your audience could get confused and lose trust in your brand.
So, to avoid this branding blunder, you need to craft a rock-solid branding strategy (if you don’t already have one) that's as consistent as it is creative.
👉 Know your audience
Before you even think about crafting your branding strategy, you've got to get into your audience's headspace.
You need to know what they like, what they expect, and what makes them tick. How do you do this? By creating a buyer persona!
This insightful tool will give you a peek into your customers' language, behaviour, and brand choices that strike a chord with your target audience.
It's like having a secret key to your audience's hearts!
👉 Produce brand guidelines
You need to establish rock-solid rules that your entire organisation will stick to like glue regarding your brand identity!
We're talking colour schemes that pop, logos that make a statement, and campaigns that radiate your unique tone and voice. Don’t forget to include fonts that speak your language, a mission statement that resonates, media formats that dazzle, and graphic design styles that turn heads.
With your target audience in mind, these rules will ensure your brand packs a punch across all your endeavours! It's all about uniformity!
2. Competitors
It's absolutely crucial to conduct a deep-dive investigation of your competitors to better understand how to position your business.
This isn't just any research - it's a goldmine of insights into your target audience, the competition, and the current context in terms of market conditions.
Fasten your seat belts as we turbo-charge into understanding the competitive landscape!
This high-octane process involves unearthing rich data about your rivals' digital marketing strategies, their laser-focused audience targeting, their riveting ad campaigns, and their captivating content strategies.
👉 Understand your competitive landscape
Consider embarking on a thrilling mission to decode your competitors' strategies, scrutinising their arsenal of tactics, and dissecting the tools they deploy to rule the digital roost.
👉 Audit your current digital marketing platforms
Next on the agenda, it's time to audit your digital platforms.
With tools like Sprout Social or Hootsuite on your side, you can assess your competitors' social media profiles and gauge the performance of their content.
But remember, the digital world can be deceptive: some brands and influencers may have fake followers or engagement, which can warp their performance metrics.
3. SMART Goals
Cracking the code to a powerhouse digital marketing strategy starts with carving out goals!
But not just any sort of goals: you need SMART goals.
By decoding your audience and rivals, you can unlock goals that vibrate on the same frequency as your business's mission, giving you a yardstick to measure the razzle-dazzle of your ad campaigns.
When it comes to goal-setting, it's all about balancing sky-high dreams with boots-on-the-ground reality, while locking in deadlines to make sure your marketing magic hits the stage on cue.
This is where the SMART framework comes in!
The SMART framework, an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It’s your secret sauce for cooking up a powerful digital marketing strategy:
Specific: Goals need to be laser-focused and crystal-clear.
Measurable: They should be quantifiable to keep track of wins.
Achievable: They must be within reach, given your arsenal of resources.
Relevant: They need to be in sync with your overarching business strategy and objectives.
Time-bound: They should come with an expiration date, keeping you on your toes and racing against the clock.
By following this SMART framework, you'll ensure that your digital marketing strategy is well-defined, trackable, realistic, aligned with your business goals, and time-sensitive.
4. Marketing funnel
Imagine a marketing funnel as the exciting journey your customer embarks on from the moment they stumble upon your fantastic business until they finally click that 'buy now' button.
It's like a treasure map that shows every twist and turn leading to the golden chest of conversion, and even beyond!
By taking a step back and really analysing this customer journey, you can pinpoint exactly what moves your business needs to make to nudge your customers along at each stage.
It's like having a secret strategy guide! And the best part? By keeping an eye on your funnels and tweaking them as needed, you open up opportunities for bumper sales, creating die-hard fans, and making your brand shine brighter than ever!
👉 Implement a social media content strategy
Social media might look like a piece of cake, but there's a whole lot going on behind the scenes.
Before you start pouring money into your digital marketing adventures, it's super important to get a good grasp on all things social media and how you're showing up on different platforms.
Whether you're into Facebook, Instagram, Pinterest, Reddit, Snapchat, or all of the above, take the time to craft your profile so it totally screams what your company is all about.
Get out there and show off your products, deals, and services with some eye-catching photos and videos.
The more you chat with your audience (like replying to their comments), the cooler you'll look and the more people will notice your brand.
Think of picking the right digital strategy as similar to choosing the perfect wine to go with your dinner. The resources you pick should totally vibe with the audience you're trying to reach and they should complement each other beautifully.
👉 Optimise your website for search engines
SEO is like a magic spell for your website!
It boosts your visibility on search engines like Google, making it easier for people to find you and driving more traffic to your website.
Your ranking on the search results pages depends on how awesome your content is, so make sure you're sharing top-notch stuff on your website, blogs, and social media platforms.
It’s also important to have a keyword strategy and optimise backlinks to your site, to improve your ranking on search engines. SEO is always changing and having the best SEO company to assist you can make all the difference.
If you're a small business or just getting started, organic marketing and direct chats with your customers could be a great way to go. It's like having a friendly chat over coffee!
And for those who can invest a bit more, pay-per-click (PPC) marketing is like a fast-forward button. It pops your ads right at the top of the search results, giving you quick wins. The cost of this campaign depends on how many people click on your ads. It's like paying for a bus ticket - you only pay for the rides you take!
👉 Get even more visibility with paid ads
Think of paid ads as your brand's VIP ticket to the top of search results or prime positions on social media feeds.
Whether you use Google Adwords or ads on social media giants like Facebook, Instagram, LinkedIn, and Twitter, these platforms are like a golden gateway to your target audience.
The coolest part? You get to pick and choose who sees your ads. Whether it's tech-savvy millennials, fitness enthusiasts, or dog lovers, you can aim your ads straight at the folks most likely to love your brand. It's like hosting a party and personally inviting all the guests!
And it doesn't stop there. These platforms offer a treasure trove of analytics to help you track how your ads are doing. They're like your personal detective, giving you all the deets on what's working and what's not, so you can tweak your strategy for even better results.
In a nutshell, paid ads can supercharge your brand's visibility, pull in more traffic to your site, and help you win over more customers. It's like giving your brand a megaphone in the crowded digital market!
5. Key Performance Indicators
Keeping track of your campaigns can sometimes feel like a bit of a jigsaw puzzle, right? We're often juggling a bunch of tools and platforms to get our brand out there, and it can be a bit of a headache to measure how well we're doing.
But here's the good news! By setting up specific KPIs (that's Key Performance Indicators for any newcomers) and keeping an eye on them via a centralised dashboard, we can make this whole process a breeze. It's like having a command centre for your marketing goals and performances.
Here are a few examples of what your KPIs may look like:
Web traffic sources
Leads
Page views
Cost per lead
Returning visitors
Conversion rate
Goal completion rate
Click-through rate
Customer acquisition cost
Customer lifetime value
Now you’re set for marketing success!
And there you have it, friend! We've covered the ins and outs of digital marketing strategy - understanding your audience, nailing your brand's personality, doing your homework on the market, setting your goals, choosing the right digital channels, and keeping your website in tip-top shape.
And let's not forget about monitoring our progress with those handy KPIs! By ticking off all these boxes, you're setting your business up for some serious success in the digital world.
So keep pushing the boundaries, keep innovating, and remember - in the digital world, the sky's truly the limit. Here's to your success!
