How to Grow Online: The 3 Types of Traffic
So I tend to talk a lot about SEO, but it's not the only way to get traffic to your website. There are actually three ways to grow traffic or to grow the business:
organic traffic
partner traffic
paid traffic
Organic Traffic
Organic means putting all the work into answering people’s questions and solving their problems. So when people are looking for stuff, you pop up as one of the results for them, you show up on Google, the map pack. You’re there and you're ready to help them.
That's organic. You might have a really good blog on your website that pops up when they search for something and helps them answer a question they have. You may even have a snippet of how to make some recipes. This is all organic traffic.
It's really important to build that sustainably over time because it's a great source of ongoing revenue and ongoing traffic. Organic traffic can help you increase your rankings steadily.
Partner Traffic
Partner traffic is traffic coming from referrals, hot networks, from doing podcasts, and from people. Again, this type of traffic is incredibly important. Your partner network is great.
Partner networks generally tend to fluctuate, because over time you get some referrals, then some days you don’t.
Paid traffic
Paid traffic scales pretty rapidly for two reasons:
once Facebook algorithm and you as a business manager learn what's working and what’s not working, your results tend to go up way quicker.
if you've got the money for it, you can scale ads really, really quickly.
Conclusion
All three types of traffic are important for growing a business. You should understand the ins and outs of all of them because it's very important to make sure you're making a well-structured decision around how you're reaching your core avatar and helping them go from a place of pain or from where they're stuck to where they want to be. That goal may be anything: buying a certain item, a simple incentive, or anything else. Anyway, you need to know who your person is and how to help them get somewhere they want to be.
You are the bridge in between: this bridge can be built with any or all three of these traffic types. It's important to understand them all.
And it's important to pursue them all.
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