Google My Business: The #1 Way to Scale Local Traffic Online
What is the #1 way to scale local traffic online or offline?
Talking about your local area, the answer is Google My Business (GMB). It’s one of the most underused, cheap, and easy ways of getting local traffic from your area to come to your website or buy from your online store. We're only talking about your local suburb or even setting your town the way you do this.
The Power of Google My Business
The reason why GMB is so good is that when you search for something on Google, let’s say “flower delivery Auckland”, you know you first get a couple of ads at the top of the search page. And then underneath you get that big box that shows Google Maps and potential businesses, where they are and their reviews. That’s where your GMB page shows up! If you click on it and expand, it will become a big box with an image of your business, your name, and all your information. It also shows how many reviews you've got and whether people like you or not. It’s ridiculously overpowered for marketing because it shows you exactly what's going on in your local area.
Reviews
Even if I was looking for a cafe near me, I’d have a long list to choose from and a lot of reviews to check. Which one would I rather go to? Probably the one with more reviews, but also the one that has the highest star rating. If I've got five stars from 47 reviews, and a three-star cafe with a hundred reviews, I'm going to go into the one that has 47 five-star reviews, right?
GMB Optimization Guide
Google My Business optimization for growing local traffic is not hard to do at all. I've got a specific training video on it. If you'd like to watch it, let me know. There I go into all the detail on your Google My Business page and it'll only take you like 20 minutes or half an hour to learn all the basics.
Once you understand how it works, you go through all of it and you optimize your title so it's a perfect keyword match and fits your service area as well. Optimizing your title doesn’t mean stuffing it with all the related keywords. I just mean your name, where you do it, and your service.
You also want to have a category optimized, which represents what you actually do so on and so forth.
As I mentioned, I've put all of this into a great informative video about Google My Business. Once you optimize it, you will show up so much more on the local search and you will get so way more people coming to your new or well-established business website.
Lastly, there are lots of ways to automate reviews and do other helpful things. I explain it all in the training, so just go and jump in there, have a look!
If you can do one thing, just spend half an hour doing this and you're going to see immediate results in growing local traffic online.
Ready to take these learnings and put them into action with your website?
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