Why Ranking In The Top 3 Results On Google Is Everything
You may be wondering why ranking in the top three results on Google search engine results page is so important. The reason is because life isn't fair: position one gets much more weighting than position two and three. Then the amount of click-throughs that it gets: what I mean by that is it's not all equal, right?
So position one actually gets around 34% of all the searches. So let’s take an example of something like “flower delivery Auckland” that gets 5,400 searches per month, which is huge! The click-through rate is 34%, meaning that's around what? 1500-1900 or something around that number of actual clicks per month based on that one keyword only.
But if number one gets 34%, how much do you think number two is getting? A little bit less: about 17%. So what's that? That's around 1000.
And number three? In this instance, about 11%. They're getting about 540-600 searches per month. But then it gets rapidly downhill from there: it goes about 8% for number 4, 7% for number five, 5% for number six, and then down the drain.
For example, number 10 on the top page of Google SERP gets about 2.6% click-through.
Let’s say you rank #1 for “flower delivery Auckland.” The number of organic results actually depends on how many ads are on the page. So let's say there are seven organic results on Google. It will be pretty tough. If you're on number seven, you're probably only getting about four to 5% of all the traffic. That's insane.
#1 Importance
So number one is everything because you get all the ranks. Not only is it the most important, but when you put a search into Google, you get ads and you get the Google My Business section, which also has the top three results. Only then you get the organic results and then a few more ads on the bottom. So if you rank in the top three results on Google, if you're number one, you are going to get 34% of the clicks.
GMB importance
If you are doing things well, you've optimized your Google My Business, you're also going to double the pit. You're going to appear on the map section, which shows all of your pretty reviews and the star rating that you’ve received. It's building social proof and it's showing where you are and your rankings.
So it's critical that you appear in the top three and that you appear in the Google local section as well.
If you're not doing that, you are losing literally hundreds to thousands of dollars per month, because you're not making yourself appear online.
So it's very important to be in the top three, both for local SEO and for organic rankings on Google SERP.
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